Kippered started in August 1995 by the 2 owners Adam Jarrett and Tony Wall. They met each other while they both had market stalls at Portobello market and Greenwich market.
Previous to that Adam worked as a money broker then as a masseuse. Tony worked in a variety of different jobs including financial adviser, commissioning engineer and manager of Topshop stores.
They mutually had a great love of music, partying and travelling and in the initial days of Kippered their main aim was to party as hard as possible. They still try and follow their loves by DJing on a monthly basis and during the summer at various parties. Both personally and through business they have acquired friends in both music and films and have both featured as backing singers on Morcheeba’s “Big Calm” album. Tony has featured in the cult British film “Honour and Obey” (don’t blink though otherwise you’ll miss his performance) and Adam has released in the past 3 compilation albums and was a resident at a top London club nite.
Since starting Kippered they have represented many different labels/brands including
RINGSPUN |
BUTT NAKED |
PUTSCH |
TRIGGERHAPPY |
TANK GIRL |
SUCT |
BUFF BOARDS |
DICKIES |
DAWLS |
DRAWLS |
STEPSON |
HARD YAKKA |
STOOPID |
TWENTY FIVE |
SOOCHI |
SURGE |
EVISU |
LIFE & LEGEND |
DUB |
FREE |
KUYICHI |
DUNDERDON |
ONO ENO |
ARC |
SUPREME BEING |
FLY 53 |
EASTPAK |
|
28 BLACK |
ISLAND |
CONCIOUS EARTHWEAR |
CONSALVO PELLICIO |
|
PEARCE CLOTHING |
G-SUS INDUSTRIES |
All the brands they have represented, they have worked with closely in product development, account handling, liasing PR, product placement and money chasing. They maintain that they have always sold the correct brand to the right store and therefore have maintained a good reputation with the stores across the UK. They maintain this still to this day.
KIPPERED SET- UP
They have always represented brands for the whole UK. Adam deals with the south of England while Tony deals with the North. They are and have always been based in Clapham in a 1200sq. ft. showroom, though during the past 4 years they employed a further 3 members of staff. This was done to give a full service to customers and the brands they represented at the time which involved a lot of account handling.
KIPPERED DISTRIBUTION POLICY
"WE OPERATE A SELECTIVE DISTRIBUTION POLICY"
